Do you know your target audience? That was the biggest question back in the early days of MLM. Not only did I need a firm idea of who my marketing client was, but I needed a whole list of solutions to help my audience answer any problems and questions they might have once they did find me.
My goal was to keep them on my page reading solutions until they clicked on something of value.
That VALUE had to benefit them.
While I might gain some value from their click, the primary objective was to offer my readers benefits. I wanted to give them plenty of value from either services or products, to gain their trust and invite them back.
So, here’s the secret that everyone should be getting from this message.
People trust EXPERTS.
Once you become the Go-To-Expert in their area of need, they’ll begin to trust you. And they’ll come back to buy from you, again and again.
By understanding your audience, giving them what they want, and being the EXPERT they need to answer their questions, solve their problems, and provide those important and always VALUABLE solutions, you’ve proven yourself trustworthy.
You’ve positioned yourself as an Expert.
As the expert providing their solutions, you’ve given yourself the most powerful position for this particular audience. When you learn to position yourself as the expert at solving their problem, you will become very successful. Ultimately, you’ll be making grade, simply by being in the right place, with the right solution.
From this point on, it’s all a matter of being there.